Rather than rehash the arguments about attendance and ratings, I wanted to point out some information I saw at Sports Marketing 2.0. What they have done is create an app that tracks the followers of sports teams and leagues on Facebook and Twitter. How do the Rays fare compared to the rest of the AL East in terms of social media?
Rank Team Twitter Facebook Total 1. New York Yankees 277,803 1,362,011 1,639,814 2. Boston Red Sox 11,469 1,111,584 1,123,053 3. Tampa Bay Rays 5,922 119,813 125,735 4. Toronto Blue Jays 6,768 104,406 111,174 5. Baltimore Orioles 4,523 100,464 104,987Third place isn't too bad. Even though Twitter and Facebook are fairly new, I assumed that teams like the Blue Jays and Orioles would be ahead of us because of their longer histories and more established fan bases.
Looking at only teams (not leagues), the Yankees are second overall, trailing only the Los Angeles Lakers. The Red Sox are fourth overall, behind the Lakers, Yankees, and Orlando Magic.
Other teams just above and below the Rays include the Cleveland Browns, Cincinnati Reds, Kansas City Royals, and Houston Rockets. The lowest ranked MLB team is the Washington Nationals, with a total of 46,435 followers.
MLB ranks third among the four major U.S. sports leagues, trailing the NBA and NFL, and ahead of the NHL.
Not sure if this is good news or not for the Rays, but it sure beats another article about attendance.