From The Biz of Baseball: As they say, winning cures all ills and the Rays were no exception. The Major League's largest increase in average attendance came to the Rays, who saw a jump of 28.20 percent to 22,370 per game, or 1,780,791 in total attendance, up from last season’s 1,389,031. The total attendance count was nothing spectacular, but given the fact that the (then) Devil Rays had posted total attendance of 1,369,031 in 2006 (29th out of 30), and 1,124,189 in 2005 (30th out of 30), the Rays see hope in growing fan interest over the next few seasons based on their improbable run through the AL East and the postseason.
That winning also parlayed into increased viewership on television. FSN Florida and the Tampa Bay Rays saw nearly a 100 percent increase in ratings from last year (99%) posting a 3.47 rating this year compared to 1.74 last season. To add an extra shine to the regional ratings, the Rays doubled total households from 31,000 in '07 to 62,000 in '08.